Consumer culture keeps changing

Each time I go to the store I am amazed at the increase in the number of craft beers and the number of flavored beers. I have seen orange, lemon, apple cider and even iced tea. The latest one I saw was root beer with an unhealthy amount of alcohol. Do you think as I do that this is a ploy to attract ladies and younger people to try something new that is less harsh then plain beer?

There is a very old history to beer as the (workers or slaves) that built the pyramids were paid by allotments of beer. If they worked really hard they received more beer.

The 20th century saw the U.S. try to stop the use of all alcohol. This was a complete failure and unfortunately so were the laws that tried in vain to control the consumption of alcohol. W.W. II saw a shortage because the troops came first and so home brewing became very common.

This is when people envisioned craft brewing if they came up with a flavor that was appealing to their guests.

Do you think as I do that we have created a monster?

Gerald W. Ray, Spokane