Odessa Trading Co. reaches Pinnacle

The parts department at Odessa Trading Company (OTC), a division of Ritzville Warehouse Company, has been awarded the 2011 Pinnacle Award.

The award was presented to OTC General Manager H.P. Carstensen and Parts Department Manager Ted Suchland on Tuesday, July 3, by Greg Gresty, Case IH Territory Sales Manager.

Also on hand for the presentation was James Hudson, Case IH Manager of Field Service Operations.

The award is the outcome of the Pinnacle Footprint strategy from Case IH, a self-assessment program developed to drive dealer improvement in each of four departments: operations, parts, service and sales.

Each dealer must perform an assessment of their business to determine if their dealership meets the standards set by Case IH. According to Gresty, very few dealers are at standard at this time. Dealerships excelling in all four departments may win an overall award.

According to James Hudson, Manager of Field Service Operations, the program has a “real tough set of standards” for dealers to achieve.

OTC was the only Case IH parts dealer in the Western Region to win the award.

Last fall, OTC was recognized as the top sales dealership in the Western Region.