Sterling Bank opens LaCrosse branch July 2

Sterling Bank officially opens its newest branch July 2 in LaCrosse to serve new consumer and business customers.

Sterling partnered with LaCrosse Community Pride, a non-profit organization dedicated to preserving a rural lifestyle for its community members, to create new banking alternatives for the community.

The new Sterling Bank branch, located at 202 S. Main Street, is managed by Rusty Madsen. Madsen is an Eastern Washington University graduate and also manages Sterling’s Colfax branch.

Sterling has also hired Jessica DeGon as assistant branch manager. DeGon recently graduated from Lewis-...